|
|
|
|
|
|
|
|
|
|
Someone will fall head over heels
Someone will celebrate the big 50
Someone will move away
Someone will come home
Someone will finally graduate
Someone will get a new job
Someone will have a cake with candles
Someone will be born
Someone will propose to someone |
|
|
|
|
|
Miami, FL -- Updated: 5 June 2001 -- The flood of web sites opened by PR professionals usually highlight their agency's accomplishments. Now, a Miami based PR practitioner, Hope Marcus, has launched an activist web site, ExtraLove.com <http://www.extralove.com> on behalf of Florida's children. She plans to expand services to include personalized celebration and announcements.
Marcus, a journalist and the founder of Creative Overload, a marketing communications firm, launched the site to assist a friend whose daughter has been seized by Floridas Department of Children and Families. Attorneys representing the father and daughter, for whom the site is developed, say the child has been in an emergency shelter awaiting a formal designation of dependency for more than two years, longer than any child in Florida perhaps even U.S. history.
"Much of the history is on-line for the whole world to see," Marcus said. "The site has been referenced in a state Motion referring to the Freedom of Information Act."
The site's monthly visitation log records viewers from several law firms, state and government agencies, advocacy groups and others. Upon researching the visitor list, Marcus discovered on-line portals -- dot-coms that scrutinize and record a sites information for clients who want to conceal their identify.
"Apparently, some site visitors interested in the issue prefer to visit anonymously, such that their company URLs do not appear on the viewing statistics," Marcus said. "On large e-commerce sites, tracking visitors is important in developing marketing databases. On ExtraLove, reasons for secrecy relate to the issue itself, especially for those defending the state against criminal charges."
Marcus background in social work and advocacy is the impetus for the sites creation. Sporting a bright logo that reads, "Everybody needs a little ExtraLove," Marcus has developed an appealing masthead to fit the human-interest theme.
One of Marcus on-going journalism assignments is to cover the cross-platform publishing seminar, SeyboldSF, in San Francisco for the on-line publication MacNow.com. Topics addressed include content development, digital rights management and changing technologies. Seybold is one of the worlds largest print and electronic media expositions.
Space on ExtraLove.com will be expanded to include hosting celebrations and accolades. A special "Social Issues" section will include the full Free Ashleigh site. For hosting information please contact Marcus at <hope@extralove.com.>
Hope Marcus, site author, at Seybold SF 2000. Septrmber 2000 |
|
|